Client: Copenhagen Gin Festival 2019
Location: Lokomotivværkstedet, Copenhagen
Assignment: Event and Product Photography.
What we did: Documented the atmosphere of the Gin Festival with photos and video, as well as product photography for a selection of stall-holders. We kept our Followers up to date via social media, in particular, Instagram Stories.
Gin has come a long way
Born as a herbal medicine, it’s become today a complex liqueur that can easily compete with aged spirits like whisky and rum. Small craft distilleries are popping up everywhere, introducing many different varieties of gin, using local botanicals to give the spirit a local feel and a personal touch.
It’s not a surprise that the Copenhagen Gin Festival expected a total number of 8000 visitors: with more than 70 booths representing around 280 different gin brands, this is the largest Gin Festival in Scandinavia.
In an interview with the Jylland Posten, founder Jacob Rosengren said that:
Gin is popular as it can be used for everything, and new taste variations are launched all the time. Ten years ago, there were 300 brands globally, today there are more than 5,000. In Denmark, micro distilleries are growing, just like the micro breweries did some years ago.
During the festival gin lovers could enjoy quality gin from all over the world and experience more than a hundred different types of gin and dozens different tonics created by producers and distillers.
Our team – The Copenhagen Photographers – was part of the event.
When we got to the location – Lokomotivværkstedet in Vesterbro – we were really excited to document the vivacious atmosphere and the sparkling vibe. The lighting condition wasn’t ideal, with green neon light coming from above, yellow light bulbs from the booths and blue daylight from outside.
But hey we’re pro’s…
The result is a wonderful set of images and a video that all our clients have appreciated and reposted on their social media channels.
Our new working-together philosophy
It was the first time that our team have all worked together at an event, and we could easily experience the advantages of teamwork. Each of us had a task: photographing the products, the guests, the atmosphere, shooting footage for a video, keeping up with social media, chatting with stall-holders… As single photographers we’ve already covered events like this, but this time there was no rush, no anxiety, no stress: we could focus on our single task and we could give it all our attention and energy.